Awesome Email Marketing

A curated list of tools, platforms, strategies, and resources for email marketing, covering email design, automation, analytics, deliverability, and best practices.

Contents

• General Resources
• Email Marketing Platforms
• Email Design Tools
• Email Automation Tools
• Analytics and Tracking
• Deliverability Tools
• Best Practices and Guides
• Open-Source Tools
• Educational Resources
• Community and Forums
• Contribute
• License

General Resources

• What is Email Marketing? - An overview of email marketing and its significance.
• HubSpot Email Marketing Blog - Articles and tips for mastering email marketing.
• Email Marketing Benchmarks - Industry benchmarks for email performance.

Email Marketing Platforms

• Mailchimp - A popular platform for email marketing, automation, and audience management.
• ConvertKit - A platform tailored for creators, offering automation and tagging features.
• Sendinblue - An all-in-one email marketing platform with CRM and SMS capabilities.
• Klaviyo - A platform for e-commerce email marketing with advanced segmentation.
• Constant Contact - A user-friendly platform for small businesses.

Email Design Tools

• Litmus - A tool for email design, testing, and analytics.
• Bee Free - A drag-and-drop email builder for creating responsive emails.
• Stripo - An email design platform with HTML and drag-and-drop editors.
• Chamaileon - A collaborative email design tool for teams.
• Postcards - A visual email template builder.

Email Automation Tools

• ActiveCampaign - A platform for email marketing, automation, and CRM.
• Drip - Automation-focused email marketing for e-commerce.
• Moosend - A platform for automation and personalization in email campaigns.
• Mailgun - An email API service with automation capabilities.
• Omnisend - Automation tools designed for e-commerce marketing.

Analytics and Tracking

• Google Analytics for Email - Track email traffic using UTM parameters.
• Mailtrack - A simple tool for tracking email opens and clicks.
• Yesware - Email tracking and productivity tools for sales teams.
• SparkPost - Advanced email analytics and deliverability monitoring.
• Campaign Monitor Analytics - Built-in analytics for monitoring email campaign performance.

Deliverability Tools

• Sender Score - Check your sender reputation and deliverability performance.
• MXToolBox - Tools for diagnosing email deliverability issues.
• Mail Tester - A free tool for testing email deliverability and spam score.
• Postmark - An email service focused on transactional email and deliverability.
• GlockApps - Tools for testing inbox placement and email deliverability.

Best Practices and Guides

• Canva Email Marketing Tips - Tips and strategies for effective email marketing.
• Campaign Monitor Email Marketing Guide - Comprehensive guides for building better campaigns.
• HubSpot Email Marketing Certification - A free certification course covering email marketing essentials.
• GDPR and Email Marketing Compliance - Guidelines for GDPR-compliant email campaigns.
• A/B Testing for Email Campaigns - A guide to testing subject lines, CTAs, and email design.

Open-Source Tools

• Mautic - An open-source marketing automation tool with email marketing features.
• Listmonk - A self-hosted email campaign manager and newsletter platform.
• Postal - An open-source mail server for large-scale email campaigns.
• Mailtrain - A self-hosted newsletter and email marketing platform.
• Cuttlefish - A self-hosted email service for transactional emails.

Educational Resources

• Coursera: Email Marketing Essentials - A course on email marketing strategies and tools.
• Klaviyo Academy - Free courses on using Klaviyo and improving email marketing.
• Litmus Learning Center - Tutorials and resources for mastering email marketing.
• YouTube Channels - Channels like Neil Patel and HubSpot for email marketing tips.
• Books on Email Marketing - Popular books like Email Marketing Rules by Chad S. White.

Community and Forums

• r/EmailMarketing - A subreddit for discussing email marketing strategies and tools.
• Litmus Community - A forum for email marketers and designers.
• Inbound.org - A community for discussing inbound marketing, including email.
• Email Geeks Slack - A Slack community for email marketers.
• Stack Overflow: Email Development - A Q&A site for email design and development issues.

Contribute

Contributions are welcome. Please ensure your submission fully follows the requirements outlined in CONTRIBUTING.md, including formatting, scope alignment, and category placement.

Pull requests that do not adhere to the contribution guidelines may be closed.

License