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Goose Skills
Growth & GTM skills for AI coding agents. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation.
Browse all skills at https://skills.gooseworks.ai
Works with Claude Code · Cursor · Codex
Contents
- Quick Start
- Commands
- Skills Catalog (108)
- Usage Examples
- Building from Source
- Skill Metadata Contract
- License
Quick Start
Install the GooseWorks master skill with a single command:
npx gooseworks install --claude # Claude Code
npx gooseworks install --cursor # Cursor
npx gooseworks install --codex # Codex
npx gooseworks install --all # All detected agents
This gives your coding agent access to the full catalog of 100+ skills. After installing, just ask your agent to use any skill by name.
If you want a cloud-based AI coworker that already knows all these skills and more, sign up to Gooseworks
Commands
npx gooseworks search "reddit scraping" # Search the skill catalog
npx gooseworks credits # Check your credit balance
npx gooseworks update # Update to latest skill version
Skills Catalog (108)
51 Capabilities (atomic, single-purpose tools) · 52 Composites (multi-skill chains) · 5 Playbooks (end-to-end workflows)
Ads (9)
| Skill | Type | Description |
|---|---|---|
ad-angle-miner |
Comp | Mine converting ad angles from reviews, Reddit, competitor ads |
ad-campaign-analyzer |
Comp | Analyze ad campaign performance (Google, Meta, LinkedIn) |
ad-to-landing-page-auditor |
Comp | Audit message match between ads and landing pages |
competitor-ad-intelligence |
Comp | Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns |
google-ad-scraper |
Cap | Scrape Google Ads Transparency Center |
google-search-ads-builder |
Comp | End-to-end Google Search Ads campaign builder |
meta-ads-campaign-builder |
Comp | End-to-end Meta Ads campaign builder |
paid-channel-prioritizer |
Comp | Recommend which paid channels to start with |
trending-ad-hook-spotter |
Comp | Monitor social for trending narratives to map to ad hooks |
Brand (4)
| Skill | Type | Description |
|---|---|---|
brand-voice-extractor |
Cap | Extract tone/style from published content |
launch-positioning-builder |
Comp | Research competitors, generate positioning document |
messaging-ab-tester |
Comp | Generate messaging variants, deploy as LinkedIn/email tests |
visual-brand-extractor |
Cap | Extract visual branding (colors, fonts, layout) |
Competitive Intel (9)
| Skill | Type | Description |
|---|---|---|
battlecard-generator |
Comp | Research competitor, produce structured sales battlecard |
company-current-gtm-analysis |
Comp | Comprehensive GTM scoring with white space map |
competitive-pricing-intel |
Comp | Monitor competitor pricing pages and changes |
competitor-intel |
Comp | Multi-source competitor tracking |
competitor-monitoring-system |
Play | Set up ongoing competitive intelligence monitoring |
industry-scanner |
Comp | Daily industry intelligence briefing |
seo-domain-analyzer |
Cap | Domain SEO metrics via Semrush/Ahrefs |
seo-traffic-analyzer |
Cap | Website traffic and keyword analysis |
tech-stack-teardown |
Cap | Reverse-engineer a company's sales/marketing tech stack |
Content (15)
| Skill | Type | Description |
|---|---|---|
blog-feed-monitor |
Cap | Scrape blogs via RSS feeds with Apify fallback |
campaign-brief-generator |
Comp | Generate complete marketing campaign brief |
content-asset-creator |
Cap | Generate branded HTML reports and pages |
content-brief-factory |
Comp | Detailed content briefs at scale with SERP analysis |
create-html-carousel |
Cap | (deprecated — use goose-graphics) Create LinkedIn carousel posts as PNG images |
create-html-slides |
Cap | (deprecated — use goose-graphics) Create animation-rich HTML presentations |
create-linkedin-content |
Cap | Draft voice-tuned LinkedIn post variants from a brief, with LinkedIn defaults and banned-phrase self-check |
create-workflow-diagram |
Cap | Create FigJam/Miro-style workflow diagrams as PNGs |
create-x-content |
Cap | Draft voice-tuned X/Twitter post variants with distinct framings and banned-phrase self-check |
feature-launch-playbook |
Comp | Generate full launch kit from a feature/update |
generate-voice-guide |
Cap | Generate a personal voice guide for X and/or LinkedIn from past posts via iterative sample-and-feedback loops |
goose-graphics |
Comp | 36 aesthetic presets across 7 formats (carousel, story, infographic, slides, poster, chart, tweet) with Unsplash/ASCII sourcing and Playwright PNG export |
help-center-article-generator |
Comp | Generate structured help center articles |
site-content-catalog |
Cap | Full website content inventory |
social-kit |
Comp | One command → voice-tuned X + LinkedIn drafts + matching graphic, orchestrating create-x-content, create-linkedin-content, and goose-graphics |
Lead Generation (23)
| Skill | Type | Description |
|---|---|---|
apollo-lead-finder |
Cap | Two-phase Apollo.io prospecting with enrichment |
champion-tracker |
Cap | Track product champions for job changes |
company-contact-finder |
Cap | Find decision-makers at companies |
competitor-post-engagers |
Cap | Find leads from competitor LinkedIn post engagers |
conference-speaker-scraper |
Cap | Extract speakers from conference websites |
contact-cache |
Cap | CSV-backed contact database with dedup |
event-prospecting-pipeline |
Play | End-to-end event prospecting pipeline |
expansion-signal-spotter |
Comp | Monitor accounts for upsell/cross-sell signals |
funding-signal-monitor |
Comp | Monitor for Series A-C funding announcements |
get-qualified-leads-from-luma |
Comp | End-to-end lead prospecting from Luma events |
inbound-lead-enrichment |
Comp | Fill missing data for inbound leads |
inbound-lead-qualification |
Comp | Qualify inbound leads against ICP criteria |
inbound-lead-triage |
Comp | Triage all inbound leads from a given period |
job-posting-intent |
Cap | Detect buying intent from job postings |
job-scraper |
Cap | Search for job postings across LinkedIn and Indeed |
kol-engager-icp |
Cap | Find ICP-fit leads from KOL audiences on LinkedIn |
lead-qualification |
Cap | Lead qualification engine with conversational intake |
linkedin-job-scraper |
Cap | Scrape LinkedIn job postings via python-jobspy |
luma-event-attendees |
Cap | Scrape event attendee lists from Luma |
pain-language-engagers |
Cap | Find leads from LinkedIn pain-language posts |
signal-detection-pipeline |
Play | Detect buying signals, qualify leads, generate outreach |
signal-scanner |
Cap | Detect buying signals across TAM companies |
tam-builder |
Cap | Build scored TAM using Apollo + Supabase |
Monitoring (10)
| Skill | Type | Description |
|---|---|---|
hacker-news-scraper |
Cap | Search HN stories/comments via Algolia API |
kol-content-monitor |
Comp | Track KOL posts on LinkedIn and Twitter/X |
newsletter-monitor |
Comp | Scan AgentMail inbox for newsletter signals |
newsletter-signal-scanner |
Comp | Subscribe to and scan industry newsletters |
product-hunt-scraper |
Cap | Scrape trending Product Hunt launches |
reddit-post-finder |
Cap | Scrape and search Reddit posts using Apify |
review-site-scraper |
Cap | Scrape product reviews from G2, Capterra, and Trustpilot using Apify |
sponsored-newsletter-finder |
Comp | Discover newsletters for sponsorship opportunities |
twitter-mention-tracker |
Cap | Search Twitter/X posts with date filtering |
web-archive-scraper |
Cap | Wayback Machine scraper for archived sites |
Outreach (18)
| Skill | Type | Description |
|---|---|---|
champion-move-outreach |
Comp | Champion job change signal outreach |
cold-email-outreach |
Cap | End-to-end cold email outreach orchestration |
customer-win-back-sequencer |
Comp | Research churned accounts, generate win-back sequences |
disqualification-handling |
Comp | Handle disqualified/near-miss leads gracefully |
email-drafting |
Cap | Cold email writing with frameworks and personalization |
funding-signal-outreach |
Comp | Funding signal detection + outreach |
hiring-signal-outreach |
Comp | Hiring signal detection + outreach |
kol-discovery |
Cap | Find KOLs via web research + LinkedIn |
leadership-change-outreach |
Comp | Leadership change signal + outreach |
linkedin-commenter-extractor |
Cap | Extract commenters from LinkedIn posts |
linkedin-influencer-discovery |
Cap | Find LinkedIn thought leaders in any space |
linkedin-message-writer |
Cap | Research LinkedIn profiles and write personalized messages |
linkedin-outreach |
Cap | End-to-end LinkedIn outreach campaign builder |
linkedin-post-research |
Cap | Search LinkedIn posts by keyword |
linkedin-profile-post-scraper |
Cap | Scrape recent posts from LinkedIn profiles |
news-signal-outreach |
Comp | News-triggered signal outreach |
outbound-prospecting-engine |
Play | End-to-end outbound prospecting engine |
tiktok-influencer-finder |
Cap | Find TikTok influencers using Apify |
Research (12)
| Skill | Type | Description |
|---|---|---|
buyer-persona-generator |
Cap | Research ideal customer profiles and build detailed synthetic buyer personas |
churn-risk-detector |
Comp | Scan for early churn indicators, produce risk scorecard |
icp-identification |
Cap | Research company, define ICP, route to next step |
icp-website-audit |
Comp | End-to-end website audit through ICP eyes |
meeting-brief |
Comp | Daily meeting prep with deep attendee research |
pipeline-review |
Comp | Pipeline analysis from CRM/tracking data |
review-intelligence-digest |
Comp | Scrape reviews, extract themes and proof points |
sales-call-prep |
Comp | Pre-sales-call intelligence composite |
sales-coaching |
Comp | AI sales coach analyzing all sales data |
sequence-performance |
Comp | Email campaign/sequence performance review |
voice-of-customer-synthesizer |
Comp | Aggregate customer feedback into unified VoC report |
youtube-apify-transcript |
Cap | YouTube transcript extraction via Apify API |
SEO (8)
| Skill | Type | Description |
|---|---|---|
aeo-visibility |
Cap | AI answer engine visibility testing |
aeo-visibility-monitor |
Comp | Recurring AEO checks across ChatGPT, Perplexity, Gemini |
programmatic-seo-planner |
Comp | Identify programmatic SEO page patterns worth building |
programmatic-seo-spy |
Comp | Reverse-engineer competitor programmatic SEO |
seo-content-audit |
Comp | Full SEO audit: content inventory + metrics + gaps |
seo-content-engine |
Play | Build and run an SEO content engine |
seo-opportunity-finder |
Comp | Find quick-win SEO content opportunities |
topical-authority-mapper |
Comp | Map complete topic clusters with hub/spoke architecture |
Usage Examples
After installing, just ask your coding agent naturally:
"Use the reddit-post-finder skill to search r/startups"
"Use the apollo-lead-finder skill to find CTOs at AI companies"
"Use the competitor-intel skill to research Acme Corp"
"Use the goose-graphics skill to create a LinkedIn carousel about our launch"
Your agent will search the GooseWorks catalog, download the skill, and run it automatically.
Building from Source
git clone https://github.com/gooseworks-ai/goose-skills.git
cd goose-skills
node scripts/validate-skills.js # Validate SKILL.md + skill.meta.json contract
node scripts/build-index.js # Generate skills-index.json
node bin/goose-skills.js list # Test locally
Skill Metadata Contract
Each skill directory must include:
SKILL.md— Skill documentation and usage guideskill.meta.json— Machine-readable metadata
skill.meta.json fields:
| Field | Required | Description |
|---|---|---|
slug |
Yes | Unique kebab-case identifier |
category |
Yes | capabilities, composites, or playbooks |
tags |
Yes | String array of category tags |
installation.base_command |
Yes | Install command |
installation.supports |
Yes | Array: claude, codex, cursor |
features |
No | Feature flags |
github_url |
No | Source repository URL |
author |
No | Skill author |
License
MIT — see LICENSE for details.
Built by GooseWorks