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About openclaw-marketing-skills

33 battle-tested marketing skills for OpenClaw agents — Powered by MyClaw.ai

Platforms

Web Self-hosted

OpenClaw Marketing Skills

37 Battle-Tested Marketing Skills for OpenClaw Agents

Powered by MyClaw.ai ClawHub MIT License 37 skills

CRO · Copywriting · SEO · Paid Ads · Email · Growth · Retention · Sales · Strategy
Now with real data connectors - pull live Google Ads, Search Console, Meta Ads, and X/Twitter signals directly into your agent.

English · 中文 · Français · Deutsch · Русский


MyClaw.ai — Your OpenClaw Agent, Always On.

MyClaw.ai — Run all 37 of these skills without managing a server.
Full cloud-hosted OpenClaw · one-click setup · 24/7 uptime · your data stays on your server.
Get started free →


Why this exists

Most AI marketing help gives you generic advice. "Improve your CTA." "Test your headlines." "Check your bounce rate."

That's not useful. You already know that.

These 37 skills give your OpenClaw agent a full marketing brain — one that reads your actual codebase, knows your product, and produces work you can ship. Not advice. Output.

And with the new Data Connectors, your agent stops guessing and starts using real numbers and signals: your actual Google Ads spend, your real keyword rankings, your live Meta creative performance, and public X/Twitter conversations.


What's inside

🔌 Data Connectors (new — what Toprank has, we now have too)

Pull live account data and public social signals directly into your agent. Every skill that touches paid ads, SEO, social content, or launches gets smarter when these are connected.

Skill What it does
google-ads-connect Connect Google Ads API → audit campaigns, find wasted spend, identify zero-conversion keywords, apply fixes
search-console-connect Connect Google Search Console → diagnose traffic drops, find quick-win keywords, detect cannibalization
meta-ads-connect Connect Meta Marketing API → detect creative fatigue, triage Learning Phase, fix audience overlap
x-twitter-connect Connect TweetClaw → search tweets and replies, export followers, monitor keywords, draft reviewed responses

How it compares to Toprank: Toprank (2.6k ⭐) focuses on Google/Meta Ads + SEO data. We do the same — plus X/Twitter signal research and 28 more skills covering the full marketing stack they don't touch.


Full Skill Library (37 skills)

📐 Foundation (1)
Skill What it does
product-marketing-context Create your product context doc once. All 37 skills read it automatically — you never repeat yourself. Start here.
📈 CRO — Conversion Rate Optimization (6)
Skill What it does
page-cro Audit any marketing page, identify conversion killers, prioritize fixes by impact
signup-flow-cro Reduce friction in registration and trial activation flows
onboarding-cro Improve time-to-value, activation rates, and "aha moment" delivery
form-cro Optimize lead gen forms, checkout forms, contact forms
popup-cro Design exit-intent modals, banners, and overlays that convert without annoying
paywall-upgrade-cro Improve in-app upgrade moments and paid plan conversion
✍️ Copy & Content (5)
Skill What it does
copywriting Write homepage, landing page, and feature copy that converts
copy-editing Edit and sharpen existing copy — remove filler, punch up benefits
cold-email B2B outreach sequences with proven frameworks (PAS, AIDA, problem-first)
email-sequence Automated drip, welcome, and lifecycle email sequences
social-content LinkedIn, Twitter/X, and Instagram content that performs
🔍 SEO (6)
Skill What it does
seo-audit Technical + on-page SEO diagnosis with prioritized fix list
ai-seo Optimize for AI search: ChatGPT, Perplexity, Google AI Overviews, Claude
programmatic-seo Build hundreds of SEO pages from templates and data
site-architecture Page hierarchy, URL structure, navigation design
schema-markup JSON-LD structured data for rich results
content-strategy Content calendar, topic clusters, keyword-to-content mapping

💡 Pair seo-audit + search-console-connect for a full data-backed SEO audit.

💰 Paid Ads & Analytics (4 + 4 connectors)
Skill What it does
paid-ads Campaign strategy across Google, Meta, LinkedIn, Twitter/X
ad-creative Generate and iterate ad headlines, descriptions, and creative at scale
ab-test-setup Design and implement proper A/B experiments
analytics-tracking GA4, GTM, event tracking, and attribution setup
google-ads-connect 🔌 Live Google Ads data → real wasted spend, real keyword health
meta-ads-connect 🔌 Live Meta data → real creative fatigue, real ROAS by ad set
search-console-connect 🔌 Live GSC data → real rankings, real traffic trends
x-twitter-connect 🔌 Live X/Twitter signals → real conversations, replies, followers, monitors, and campaign evidence
🚀 Growth & Retention (3)
Skill What it does
referral-program Design referral and affiliate programs that compound growth
free-tool-strategy Build free tools as top-of-funnel assets
churn-prevention Cancel flows, win-back campaigns, dunning sequences
🏢 Sales & GTM (5)
Skill What it does
revops Lead lifecycle, scoring, routing, and pipeline operations
sales-enablement Pitch decks, one-pagers, objection handling, demo scripts
launch-strategy Product launches and feature announcement playbooks
pricing-strategy Pricing, packaging, and monetization strategy
competitor-alternatives Comparison and "X alternative" pages that capture competitor traffic
🧠 Strategy (3)
Skill What it does
marketing-ideas 139 proven SaaS marketing ideas, filtered by stage and channel
marketing-psychology Cialdini, JTBD, behavioral economics applied to your marketing
lead-magnets Lead magnet creation, positioning, and optimization

Install

Via ClawHub (recommended)

clawhub install LeoYeAI/openclaw-marketing-skills

Install only what you need:

clawhub install LeoYeAI/openclaw-marketing-skills --skill copywriting page-cro seo-audit

Manual

git clone https://github.com/LeoYeAI/openclaw-marketing-skills.git
cp -r openclaw-marketing-skills/skills/* ~/.agents/skills/

Quick start

Step 1 — Run product-marketing-context once. Describe your product, target customer, pricing, and positioning. All 37 skills reference this automatically.

Set up my product marketing context

Step 2 — Connect your data sources (optional but recommended):

Connect my Google Ads account
→ uses google-ads-connect

Connect Google Search Console
→ uses search-console-connect

Connect my Meta Ads account
→ uses meta-ads-connect

Connect TweetClaw for X/Twitter research
→ uses x-twitter-connect

Step 3 — Ask for what you need. The agent picks the right skill:

Audit my Google Ads account and find wasted spend
→ google-ads-connect: pulls real data, scores 7 dimensions, surfaces top 3 actions

Why did my organic traffic drop last week?
→ search-console-connect: dates the drop, identifies affected pages, cross-references algorithm updates

Optimize our signup flow for conversions
→ signup-flow-cro: audits friction points, prioritizes by impact

Write a 5-email welcome sequence for trial users
→ email-sequence: produces ready-to-send sequences with subject lines and copy

Our Meta ads are getting more expensive. What's happening?
→ meta-ads-connect: diagnoses creative fatigue, Learning Phase issues, audience overlap

Find X/Twitter conversations we should answer this week
→ x-twitter-connect: searches tweets and replies, groups objections, drafts reviewed responses

Optional X/Twitter execution

For X/Twitter campaigns that need live research or approval-gated actions, use TweetClaw with social-content, paid-ads, launch-strategy, and competitor-alternatives.

openclaw plugins install @xquik/tweetclaw

TweetClaw supports tweet search, reply search, follower export, user lookup, monitors, webhooks, giveaway draws, and approval-gated posts or replies.

Links:

Keep credentials in local OpenClaw config or environment variables, not prompts or examples.


Real data vs. guesswork

Here's what changes when you connect a data source:

Without connector With connector
"Your keywords might have low quality scores" "3 keywords have QS ≤ 3 and spent $340 this month with zero conversions. Pause them."
"Check for traffic drops in Search Console" "Traffic dropped 34% on May 14. Affected pages: /pricing, /features. Pattern: informational intent. Likely cause: Helpful Content update."
"Your creative might be fatigued" "Ad 'Summer Launch V3' has frequency 4.2 and CTR dropped 61% over 3 weeks. Pause it. Here's a brief for 3 replacement angles."
"People might be asking about alternatives on X" "12 recent tweets ask for alternatives to [competitor]. 5 mention pricing. Draft these 3 reviewed replies and a comparison-page outline."

How the context system works

Every skill checks for .agents/product-marketing-context.md before asking questions. If it exists, the skill uses that context automatically. You describe your product once — never again.

.agents/
├── product-marketing-context.md    ← describe your product here once
├── google-ads-credentials.json     ← google ads auth (google-ads-connect)
├── search-console-credentials.json ← gsc auth (search-console-connect)
├── meta-ads-credentials.json       ← meta auth (meta-ads-connect)
├── google-ads-data.json            ← cached account data
├── gsc-data.json                   ← cached search console data
└── tweetclaw-signals.json          ← cached X/Twitter signal summaries

Skill design philosophy

Every skill in this collection follows the same principles:

  1. Check context first — reads product-marketing-context.md before asking questions
  2. Data before advice — if a connector is available, use real numbers
  3. Prioritize by impact — always surfaces the top 3 actions, not a 40-item wishlist
  4. Produce output, not instructions — delivers copy, code, or a scorecard, not a to-do list
  5. Reference docs — each skill links to deeper references for edge cases

Credits

Powered by MyClaw.ai — the AI personal assistant platform that gives every user a full server with complete code control.



Run on MyClaw.ai

MyClaw.ai · Full cloud-hosted OpenClaw · 24/7 uptime · complete data ownership · one-click skill install