Trade Show Skills for OpenClaw
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OpenClaw skills for trade show selection, pre-show planning, on-site execution, and post-show follow-up.
Stop reinventing the wheel for every trade show. These skills give OpenClaw structured workflows for show selection, pre-show outreach, budget planning, on-site execution, and post-show lead conversion.
Quick Demo
Type a prompt like this in OpenClaw (after installing a skill):
Should we exhibit at MEDICA 2026? We sell surgical workflow software to 200+ bed hospitals in DACH.
The agent will verify the current edition, score show fit against your ICP and goal, recommend Exhibit / Attend only / Skip, and hand you off to budgeting or outreach next steps.
Other examples of what you can do with these skills:
| Prompt | Skill Used | What You Get |
|---|---|---|
| "Compare Interpack and PACK EXPO for a DACH packaging SaaS vendor" | trade-show-finder | Show fit scores, winner recommendation, and exhibit/attend guidance |
| "Write a booth invite email for MEDICA, booth 5C42" | booth-invitation-writer | Subject line + body under 150 words, with A/B variant |
| "We got 200 leads at Interpack, write follow-up emails" | post-show-followup | 3-tier sequence (hot/warm/cold) with send-timing guide |
| "Plan a $40K budget for exhibiting at Hannover Messe" | trade-show-budget-planner | Line-item budget, ROI model, and cost benchmarks |
| "What giveaways should we bring to SaaStr, budget $8/item, selling to CTOs" | booth-giveaway-planner | 5–8 branded gift ideas with rationale, cost, and visitor targeting |
| "Write booth scripts for our team at MEDICA — cold walk-ups and warm leads" | booth-script-generator | Per-visitor-type scripts: openings, pitches, qualification questions, CTAs |
| "Generate our MEDICA prep checklist, 20sqm custom booth, 4 staff from London" | exhibitor-checklist-generator | Phased checklist with owners and deadlines, paste directly into any PM tool |
Table of Contents
- Quick Demo
- Available Skills
- Quick Start
- End-to-End Lifecycle Example
- How It Works
- About Lensmor
- Related Repositories
- Contributing
- License
Available Skills
Pre-Show
| Skill | Description | Use When |
|---|---|---|
| trade-show-finder | Score and prioritize trade shows for exhibiting based on ICP, region, and goals | Choosing where to exhibit, comparing shows, planning an annual show calendar |
| trade-show-budget-planner | Build exhibition budgets and ROI projections with cost benchmarks | Budget planning, ROI analysis, investment justification |
| pre-show-competitor-analysis | Analyze competitor exhibitor lists and booth positioning to inform strategy and messaging | Threat scoring, differentiation planning, counter-messaging before the show |
| booth-invitation-writer | Generate personalized pre-show invitation emails and outreach sequences | Driving booth traffic, scheduling meetings, pre-show outreach |
| booth-giveaway-planner | Plan trade show giveaways matched to your ICP, budget, and product story | Choosing branded gifts, budget allocation, pre-show ordering |
| exhibitor-checklist-generator | Generate a phased exhibitor prep checklist with owners and deadlines | Show preparation planning, team task assignment, first-time exhibitors |
| trade-show-fit-score | Score a specific trade show against your company profile using the Lensmor API | Data-backed exhibit vs. skip decisions, annual planning triage, internal budget justification |
| trade-show-exhibitor-search | Find ICP-matching exhibitors at a specific trade show using the Lensmor API | Pre-show prospecting, competitive mapping, partner discovery |
| trade-show-lead-recommender | Get AI-recommended exhibitors matching your ICP for a specific trade show event | AI-driven account prioritization, turning a 500-company exhibitor list into a top-20 outreach shortlist |
| trade-show-contact-finder | Find decision-makers and key contacts at target exhibitor companies using the Lensmor API | Pre-show decision-maker lookup, booth meeting scheduling, account-based contact lists |
| competitor-show-tracker | Rank upcoming trade shows by how many of your competitors are exhibiting there | Competitive show circuit mapping, counter-programming decisions, budget prioritization |
On-Site
| Skill | Description | Use When |
|---|---|---|
| badge-qualifier | Qualify leads from booth notes, badge scans, or voice transcripts into a structured CRM-ready record | Real-time lead scoring on the show floor, batch-qualifying end-of-day leads |
| trade-show-competitor-radar | Structure competitor booth observations into field-intel notes with evidence/inference separation | Documenting competitor launches, pricing signals, and positioning shifts at the show |
| booth-script-generator | Generate booth conversation scripts tailored to each visitor type | Staff training, first-time exhibitors, refreshing pitch for a new show |
See docs/on-site.md for on-site workflow guidance.
Post-Show
| Skill | Description | Use When |
|---|---|---|
| post-show-followup | Create tiered post-show follow-up email sequences | Converting leads post-event, lead nurture, thank-you emails |
Quick Start
Install from ClawHub
# Install one skill into the current OpenClaw workspace
clawhub install trade-show-finder
# Example: install the on-site competitor intel skill
clawhub install trade-show-competitor-radar
If you are not sure which slug you need, browse ClawHub or search from the CLI:
clawhub search "trade show"
Install a single skill
git clone https://github.com/LensmorOfficial/trade-show-skills.git
# Install to current workspace
cp -r trade-show-skills/trade-show-finder <your-workspace>/skills/
# Or install to shared location (available in all OpenClaw workspaces)
cp -r trade-show-skills/trade-show-finder ~/.openclaw/skills/
Install all skills at once
git clone https://github.com/LensmorOfficial/trade-show-skills.git
for skill in trade-show-finder trade-show-budget-planner pre-show-competitor-analysis booth-invitation-writer booth-giveaway-planner exhibitor-checklist-generator badge-qualifier booth-script-generator trade-show-competitor-radar post-show-followup trade-show-fit-score trade-show-exhibitor-search trade-show-lead-recommender trade-show-contact-finder competitor-show-tracker; do
cp -r trade-show-skills/$skill ~/.openclaw/skills/
done
Skills activate automatically when your prompt matches their description.
ClawHub: All skills are published on ClawHub. Install any skill with:
npx clawhub@latest install trade-show-finder npx clawhub@latest install trade-show-exhibitor-search npx clawhub@latest install trade-show-fit-score npx clawhub@latest install trade-show-contact-finder npx clawhub@latest install trade-show-lead-recommender npx clawhub@latest install competitor-show-tracker
End-to-End Lifecycle Example
See docs/event-lifecycle.md for a worked example showing the core lifecycle skills end to end, plus where the supporting planning and on-site skills fit.
How It Works
Each skill is a self-contained directory with:
SKILL.md— The skill definition (YAML frontmatter + workflow instructions)README.md— Documentationexamples/— Sample inputs and outputs
When you ask the agent something that matches a skill's description (e.g., "should we exhibit at MEDICA 2026 for our ICP?"), the skill activates and guides the agent through a structured workflow.
About Lensmor
Lensmor is an AI-native event intelligence platform that helps B2B teams discover trade shows, analyze exhibitors, and generate qualified leads before the event starts.
More Open Source from Lensmor
- awesome-trade-shows — Curated list of 100+ trade shows across 15 industries
- trade-show-calendar — Open dataset of global trade shows (CSV + JSON)
- exhibitor-intelligence-playbook — Complete B2B trade show ROI playbook
- event-tech-landscape — Map of 80+ tools powering the event industry
- trade-show-email-templates — Ready-to-use email templates for trade show outreach
- trade-show-linkedin-templates — 30+ LinkedIn message templates for pre-show outreach and post-show follow-ups
Releases
Current release: v0.3.1. See CHANGELOG.md for what's included.
Contributing
Have ideas for new skills or improvements? See CONTRIBUTING.md for conventions, authoring guidelines, and the review checklist.
- CONTRIBUTING.md — How to add or modify skills
- docs/skill-quality-checklist.md — Pre-merge quality checklist
- docs/publishing.md — Publishing and release quality guidance