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trade-show-skills

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About trade-show-skills

OpenClaw skills for trade show planning — show selection, booth outreach, budget/ROI, on-site lead qualification, competitor intel, and post-show follow-up

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Lensmor

Trade Show Skills for OpenClaw

Stars Last Commit License: MIT Release

If you find these skills useful, please star this repo — it helps others discover them.

OpenClaw skills for trade show selection, pre-show planning, on-site execution, and post-show follow-up.

Stop reinventing the wheel for every trade show. These skills give OpenClaw structured workflows for show selection, pre-show outreach, budget planning, on-site execution, and post-show lead conversion.

Quick Demo

Type a prompt like this in OpenClaw (after installing a skill):

Should we exhibit at MEDICA 2026? We sell surgical workflow software to 200+ bed hospitals in DACH.

The agent will verify the current edition, score show fit against your ICP and goal, recommend Exhibit / Attend only / Skip, and hand you off to budgeting or outreach next steps.

Other examples of what you can do with these skills:

Prompt Skill Used What You Get
"Compare Interpack and PACK EXPO for a DACH packaging SaaS vendor" trade-show-finder Show fit scores, winner recommendation, and exhibit/attend guidance
"Write a booth invite email for MEDICA, booth 5C42" booth-invitation-writer Subject line + body under 150 words, with A/B variant
"We got 200 leads at Interpack, write follow-up emails" post-show-followup 3-tier sequence (hot/warm/cold) with send-timing guide
"Plan a $40K budget for exhibiting at Hannover Messe" trade-show-budget-planner Line-item budget, ROI model, and cost benchmarks
"What giveaways should we bring to SaaStr, budget $8/item, selling to CTOs" booth-giveaway-planner 5–8 branded gift ideas with rationale, cost, and visitor targeting
"Write booth scripts for our team at MEDICA — cold walk-ups and warm leads" booth-script-generator Per-visitor-type scripts: openings, pitches, qualification questions, CTAs
"Generate our MEDICA prep checklist, 20sqm custom booth, 4 staff from London" exhibitor-checklist-generator Phased checklist with owners and deadlines, paste directly into any PM tool

Table of Contents

Available Skills

Pre-Show

Skill Description Use When
trade-show-finder Score and prioritize trade shows for exhibiting based on ICP, region, and goals Choosing where to exhibit, comparing shows, planning an annual show calendar
trade-show-budget-planner Build exhibition budgets and ROI projections with cost benchmarks Budget planning, ROI analysis, investment justification
pre-show-competitor-analysis Analyze competitor exhibitor lists and booth positioning to inform strategy and messaging Threat scoring, differentiation planning, counter-messaging before the show
booth-invitation-writer Generate personalized pre-show invitation emails and outreach sequences Driving booth traffic, scheduling meetings, pre-show outreach
booth-giveaway-planner Plan trade show giveaways matched to your ICP, budget, and product story Choosing branded gifts, budget allocation, pre-show ordering
exhibitor-checklist-generator Generate a phased exhibitor prep checklist with owners and deadlines Show preparation planning, team task assignment, first-time exhibitors
trade-show-fit-score Score a specific trade show against your company profile using the Lensmor API Data-backed exhibit vs. skip decisions, annual planning triage, internal budget justification
trade-show-exhibitor-search Find ICP-matching exhibitors at a specific trade show using the Lensmor API Pre-show prospecting, competitive mapping, partner discovery
trade-show-lead-recommender Get AI-recommended exhibitors matching your ICP for a specific trade show event AI-driven account prioritization, turning a 500-company exhibitor list into a top-20 outreach shortlist
trade-show-contact-finder Find decision-makers and key contacts at target exhibitor companies using the Lensmor API Pre-show decision-maker lookup, booth meeting scheduling, account-based contact lists
competitor-show-tracker Rank upcoming trade shows by how many of your competitors are exhibiting there Competitive show circuit mapping, counter-programming decisions, budget prioritization

On-Site

Skill Description Use When
badge-qualifier Qualify leads from booth notes, badge scans, or voice transcripts into a structured CRM-ready record Real-time lead scoring on the show floor, batch-qualifying end-of-day leads
trade-show-competitor-radar Structure competitor booth observations into field-intel notes with evidence/inference separation Documenting competitor launches, pricing signals, and positioning shifts at the show
booth-script-generator Generate booth conversation scripts tailored to each visitor type Staff training, first-time exhibitors, refreshing pitch for a new show

See docs/on-site.md for on-site workflow guidance.

Post-Show

Skill Description Use When
post-show-followup Create tiered post-show follow-up email sequences Converting leads post-event, lead nurture, thank-you emails

Quick Start

Install from ClawHub

# Install one skill into the current OpenClaw workspace
clawhub install trade-show-finder

# Example: install the on-site competitor intel skill
clawhub install trade-show-competitor-radar

If you are not sure which slug you need, browse ClawHub or search from the CLI:

clawhub search "trade show"

Install a single skill

git clone https://github.com/LensmorOfficial/trade-show-skills.git

# Install to current workspace
cp -r trade-show-skills/trade-show-finder <your-workspace>/skills/

# Or install to shared location (available in all OpenClaw workspaces)
cp -r trade-show-skills/trade-show-finder ~/.openclaw/skills/

Install all skills at once

git clone https://github.com/LensmorOfficial/trade-show-skills.git
for skill in trade-show-finder trade-show-budget-planner pre-show-competitor-analysis booth-invitation-writer booth-giveaway-planner exhibitor-checklist-generator badge-qualifier booth-script-generator trade-show-competitor-radar post-show-followup trade-show-fit-score trade-show-exhibitor-search trade-show-lead-recommender trade-show-contact-finder competitor-show-tracker; do
  cp -r trade-show-skills/$skill ~/.openclaw/skills/
done

Skills activate automatically when your prompt matches their description.

ClawHub: All skills are published on ClawHub. Install any skill with:

npx clawhub@latest install trade-show-finder
npx clawhub@latest install trade-show-exhibitor-search
npx clawhub@latest install trade-show-fit-score
npx clawhub@latest install trade-show-contact-finder
npx clawhub@latest install trade-show-lead-recommender
npx clawhub@latest install competitor-show-tracker

End-to-End Lifecycle Example

See docs/event-lifecycle.md for a worked example showing the core lifecycle skills end to end, plus where the supporting planning and on-site skills fit.

How It Works

Each skill is a self-contained directory with:

  • SKILL.md — The skill definition (YAML frontmatter + workflow instructions)
  • README.md — Documentation
  • examples/ — Sample inputs and outputs

When you ask the agent something that matches a skill's description (e.g., "should we exhibit at MEDICA 2026 for our ICP?"), the skill activates and guides the agent through a structured workflow.

About Lensmor

Lensmor is an AI-native event intelligence platform that helps B2B teams discover trade shows, analyze exhibitors, and generate qualified leads before the event starts.

Try Lensmor Free →

More Open Source from Lensmor

Releases

Current release: v0.3.1. See CHANGELOG.md for what's included.

Contributing

Have ideas for new skills or improvements? See CONTRIBUTING.md for conventions, authoring guidelines, and the review checklist.

License

MIT